GROWVANTA CRM for real estate

Every enquiry, from first call to booking.

A CRM built only for property sales — with the site visit, the RERA number and the channel partner already in it. No generic pipeline bent into shape.

11
Pipeline stages
9
Ready-made roles
5
Visibility levels
100
Point lead score
The pipeline

A property sale, stage by stage

These are the stages out of the box — not a blank funnel you have to invent. Site visits get their own two stages, because that is where property deals are actually won or lost.

01New
02Assigned
03Contacted
04Interested
05Qualified
06Site Visit Scheduled
07Site Visit Done
08Negotiation
09Booked
—Lost
—Junk

Rename them, reorder them, add your own. Marking a lead Lost asks for the reason — which is what the lost-reason report is built from.

Lead 360

Everything about one buyer, on one screen

Budget, configuration, possession timeline and site-visit date sit on the lead itself — not buried in a notes field somebody has to read.

AD
Ananya Deshmukh
LD-1009 · Housing.com
78
HOT
StatusSite Visit Scheduled
ProjectSPJ Vedatam, Sector 14 Dwarka
Budget₹1.20 Cr – ₹1.80 Cr
Configuration3 BHK
PossessionWithin 1 year
Site visitSat 20 Sep, 11:30 am
OwnerRohit Menon · North team
Next follow-upThu 18 Sep, 5:00 pm
Timeline

Every call, email, WhatsApp, meeting and note in one thread, newest first.

Attribution

Source, campaign, medium, landing page and full UTM set — captured, not typed.

Duplicates

Matched on phone and email as the lead arrives, then merged without losing history.

Documents

Cost sheets, ID proofs and booking forms attached to the buyer they belong to.

Audit trail

Who changed what, and when — down to the field.

Custom fields

Add what your business asks that ours didn't think of.

Lead scoring

The list sorts itself

Every lead carries a score out of 100 and a band. Your rules decide what earns points, so a walk-in for a ready-to-move flat outranks a portal click on a launch two years away.

Where it came from

Points for a source or campaign that historically closes.

What they told you

Budget above a number, a field filled in, a status reached.

How warm it is

Activity count lifts a score; days of silence pull it down.

What it triggers

A score crossing a threshold can raise a task or a message.

VERY HOT HOT WARM COLD
Inventory

Your projects, described the way buyers ask

A proper project master sits behind every lead, so "which project?" is a field you can report on — not a sentence in a remark box.

The legal facts

RERA number, developer name, possession date and current status — ready to move, under construction, new launch.

The commercial facts

Price band and area band with your unit, plus the configurations actually on offer: 2, 3 and 4 BHK.

The sales facts

Location, amenities, cover image and gallery, site contact — everything a caller is asked for.

Leads per project

Every project shows what it has produced: enquiries, site visits, bookings.

Project-wise reporting

Compare two towers the way you compare two campaigns.

Landing page per project

A form tied to one project produces leads already attributed to it.

Distribution

A lead reaches somebody within seconds

Rules decide who gets what, the moment it lands — by source, by project, by city, by the hour of the day.

Round robin

Straight rotation across the people you name. Everyone gets their turn.

Least loaded first

Goes to whoever is carrying the fewest open leads right now.

Round robin inside a team

Keeps a project or a region with the team that owns it.

Placing a lead and taking one away are different rights. A team leader can hand out unowned enquiries all day and still be unable to pull a lead off a colleague — because in property sales, that argument is about commission.
Control

Who sees whose leads — decided once

Two questions are answered separately: what a person may do, and whose records they may do it to. That is why a telecaller can update a lead without ever seeing the whole database.

Visibility

OWN Own records
TEAM Own + direct team
TEAM_AND_BELOW Team and every team under it
REGION Entire region
ORGANISATION Everyone

Visibility follows your reporting lines. Promote someone and their view widens with them — no re-sharing, no spreadsheet of exceptions.

Roles, ready on day one

Admin
ORGANISATION
Business Head
ORGANISATION
Regional Head
REGION
Sales Manager
TEAM AND BELOW
Team Leader
TEAM
Sales Executive
OWN
Telecaller
OWN
Marketing User
ORGANISATION
Viewer
ORGANISATION

Edit any of them, or build your own. One person needing one extra right does not need a whole new role — grant it to them alone, and the screen shows exactly who holds what.

Lead rights are granular on purpose

readcreateupdate deleteexportimport assignreassignmerge change statuschange projectchange source

Moving a lead to another project, or rewriting its source, decides whose numbers a campaign gets credited with. So those are rights of their own, not something bundled into "edit".

WhatsApp & Email

Automation that tells you the truth

Most tools show a switch. Switch on, assume it works, find out weeks later that nothing ever sent. Here a channel reports one of three states, and only one of them means messages are going out.

Red

Off

The channel is switched off. Nothing sends, and the screen says so plainly.

Amber

On, but not finished

Switched on and still incomplete — a missing token, an unapproved template, no successful test yet. The remaining items are listed by name.

Green

Live

Configured, tested, and actually delivering. Green is earned by a test that landed — never by the switch alone.

Nothing fails silently. When a message is skipped, the delivery log records the reason in words — channel off, template not approved, no phone number on the lead — instead of leaving a gap you would have to notice yourself.

Welcome on arrival

The buyer hears from you the minute the enquiry lands, day or night.

Approved templates

WhatsApp templates and email bodies with merge fields, kept in one place.

Delivery log

Sent, failed or skipped — per lead, per channel, with the reason attached.

Capture

Wherever the enquiry starts, it lands here

Portals, your website, Facebook and Instagram, walk-ins and the phone — one inbox, deduplicated, attributed.

Forms on your website

Paste one line into any page, or use a hosted form. Each form can be locked to your own domain, carries a spam trap, and can be tied to a project so its leads arrive already attributed. UTM parameters and landing page are captured with every submission.

Facebook & Instagram Lead Ads

Connect your page and lead forms flow in as they are filled — no CSV download at the end of the week, no leads going cold in an ad account nobody opens.

Bulk import

Bring a portal export or an old spreadsheet in, map the columns once, and see what matched existing buyers before anything is written.

Export to Excel

Any list you can see, you can take with you as a real .xlsx file — filters, columns and all.

Insight

Numbers your review meeting actually needs

Dashboard

Today's enquiries, follow-ups due, site visits booked, and what moved since yesterday.

Source & campaign

Cost of a lead is one thing; which source produced bookings is another. Both are here.

Funnel & drop-off

Where enquiries stall — and how many never reached a site visit.

Targets

Set them per person, per team, per month; track against them without a spreadsheet.

Performance

Response time, activity counts, conversion — per executive and per team.

Saved views

The filter combination you rebuild every morning, saved once.

Built to be trusted

The parts you only notice when they're missing

Full audit log

Every create, edit, reassignment and deletion recorded with the person and the time.

Nothing leaves quietly

Exports are a permission, and they are logged. You can tell who took a list out.

Secure by default

Encrypted integration credentials, protected sessions, rate-limited sign-in, and a real password policy.

Works on the phone

The whole CRM, not a cut-down version — because your team is on site, not at a desk.

Runs on ordinary hosting

Standard PHP and MySQL shared hosting. No servers to rent, no per-seat licence to renew.

Your data stays yours

One database you own, on hosting in your name, exportable any day you ask.

See it yourself

Open the demo and work a real pipeline

A live workspace with three projects and fifteen buyers already at different stages — not screenshots. Change anything you like.

Email demo@growvantacrm.online
Password GrowDemo@2026

Signs you in as the company administrator, so every screen in this deck is open to you.

Try the pipeline

Drag a buyer from Site Visit Done to Negotiation on the board.

Try the permissions

Open Roles and compare what a Telecaller may do with a Sales Manager.

Try the honesty

Switch WhatsApp on without configuring it. It goes amber, not green, and tells you exactly what is still missing.

A shared demo, so others may be in it too. It is reset regularly and holds no real customer data.

Stop losing buyers between the portal and the phone.

Growvanta is set up with your projects, your team and your pipeline — and your first enquiry can land in it today.

Real-estate pipeline, ready Leads assigned in seconds WhatsApp that proves it sent Every number auditable